Currently, companies have a large amount of data on their business transactions and valuable information generated by direct relationships with their customers. Marketing actions and interactions through digital channels with customers also generate a large amount of very useful data for understanding the market and the most successful business dynamics for each company.
At Belerofontech, we can help companies better understand their customers and markets to enhance their sales opportunities by applying advanced analytics tools and developing dashboards and accurate reports with reliable and updated data. In marketing and sales activities, these are some of the applications we develop for our clients:
- Automatic customer segmentation (automated ABC of customers segmented by categories)
- Modeling of demand to understand its factors and improve forecasts
- Price elasticity models and optimization of pricing and discount policies
- Impact and return analysis of marketing actions
- Navigation analysis and prediction of actions on the web
- Basket analysis and cross-purchasing
- Scoring of potential customers by their commercial value
Technological experience and significant knowledge of the business and industrial world
Highly specialized human resources in advanced data treatment
The use of reliable, standardized, and non-proprietary technologies, facilitating project continuity
Projects where data belongs to our clients. They are their value and their digital resources
Realistic solutions, compatible and integrated with what has already been developed and used by companies
We have no products or technological dependencies. We adapt technology to our clients’ needs